Browse by Flooring Type
Serving Since 1986
Your Trusted Flooring & Countertop Experts
For over 40 years, The Floor Store has helped homeowners across Northern California create spaces that feel comfortable, welcoming, and built to last. As a family-owned company with 11 showroom locations, we believe choosing flooring should feel clear, supported, and personal — from your first visit to final installation.
Diamond Certified Since 2008
Better Business Bureau (BBB) Accredited
16-Time Mohawk Retailer of the Year
NFA Member – Largest Floorcovering Buying Group
Armstrong Elite Retailer
Browse by Feature
Countertops & Slabs
Elevate your kitchen, bathroom, or workspace with premium countertops and slabs—from timeless marble and granite to sleek, durable porcelain.
Roomvo Inspire
Visualize Your Style
Need inspiration but not sure where to start? Upload a photo of your room and watch it transform into the style of your dreams from modern to boho, industrial, coastal and more. Roomvo Inspire helps you explore what’s possible before you commit.
Our Process
1
Visit a Showroom
Meet with a flooring specialist, explore products in person, and take samples home.
2
In-Home Measure
We visit your home to take precise measurements and ensure an accurate estimate for your space.
3
Review & Confirm
We review your selections, pricing, and installation details together before moving forward.
4
Schedule Installation
Once your materials arrive, we coordinate a convenient installation date for your project.
5
Professional Installation
Our installation team completes your project with care, clear communication, and detail.
6
Follow Up & Support
We check in after installation to ensure everything meets your expectations and gather feedback.
Visit Our Showrooms
Visit our San Francisco Bay Area showrooms to explore flooring and countertop options in person. See carpet, hardwood, laminate, luxury vinyl, tile, and countertops, and get expert guidance for your project.
What Our Customers Say
I had a wonderful experience with the Floor Store in Santa Rosa. Alan and Hank were just great.
Stephanie B.
Installers came as scheduled, were careful with our newly remodeled staircase and did a fantastic job....Thank you.
Jonathan C.
Totally professional and helpful... Was very conscientious about keeping my house safe and clean during the installation.
Leslie K.
"Our philosophy is you always give more, not less. If there's ever a question about what to pay someone or what to do for a customer, always do more. Never take advantage. If anything, you want the people that work with you to take advantage of you slightly, because then they trust you. And it's all about trust."
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Larry Flick
Founder & President
Ready to Start Your Project?
From design guidance and material selection to installation, we’ll guide you every step of the way.
